Website navigation

Navigation can also be used as a marketing tool. It can be used to direct users to areas of a website where they can purchase products or services, or where they can learn more about the company. Good navigation can have a positive effect on the company’s overall marketing effort.

Navigation has to be convenient and intuitive for the user. The website should organize its navigation to make it easier for users to find what they need and to understand the context of the page.

A website’s navigation will affect its SEO. It is important to set up the navigation to keep a website’s pages easily discovered by search engine spiders. The navigation should be clear and organized to provide the best user experience, and ideal search engine ranking.

Navigation on a website means how users move about from page to page and from section to section. Knowing user navigation helps to understand the entire experience of the website.