URL structure

URL structure


The URL structure of a website, app or automation defines how the webpages, menus and features will be organized and accessed.


The URL structure is a key factor in Search Engine Optimization (SEO). URLs should correspond to the content, include relevant keywords and be human-readable.


URLs should not contain sensitive data, or risk unauthorised access to the website, app or automation.


URLs should not reveal any personal or confidential information.

User experience

URLs should be straightforward, easy to remember, and logically organized. This helps to create a smooth user experience.


URLs should be chosen or adapted to represent and promote the brand.