URL structure
Meaning
The URL structure of a website, app or automation defines how the webpages, menus and features will be organized and accessed.
SEO
The URL structure is a key factor in Search Engine Optimization (SEO). URLs should correspond to the content, include relevant keywords and be human-readable.
Security
URLs should not contain sensitive data, or risk unauthorised access to the website, app or automation.
Privacy
URLs should not reveal any personal or confidential information.
User experience
URLs should be straightforward, easy to remember, and logically organized. This helps to create a smooth user experience.
Marketing
URLs should be chosen or adapted to represent and promote the brand.