SSL in websites

SSL in websites

Meaning

SSL (Secure Sockets Layer) is an encryption standard used for enabling secure and authenticated transmissions over a computer network. It is used for establishing a secure connection between a web server and a web browser, and helps to protect data as it travels between the two points.

SEO

SSL can help with SEO. Search engine crawlers recognize websites that use encryption (SSL) as more secure and reputable. This can lead to better placement in organic search rankings.

Security

Encryption of data transferred is an essential element of customer safety and is fundamental to successful cyber security. SSL helps to protect data from unauthorized access, which may otherwise compromise user information or system security.

Privacy

SSL encryption gives customers on the web assurance that their confidential data is kept secure. Services with high privacy requirements, such as banking websites, often require SSL connections in order to protect user information.

User experience

Security measures taken to protect users’ data transmit and confidentiality also contribute to a positive user experience. Furthermore, SSL helps to ensure data integrity by verifying that the web server is legitimate, and that the transmitted data has not been altered by a third-party in transit.

Marketing

The use of an SSL certificate can contribute to marketing effort. Customers are more likely to trust and feel secure when dealing with businesses with secure websites. An SSL certificate can help to establish credibility by reinforcing the confidence in the website and the services it offers.