Role of server-side programming in web development

Server-side programming is a type of computer programming which enables the development of server-side applications, enabling a business server to respond to user requests with data or web content.

Google uses server-side programming to detect website structure and content, making it an essential factor in SEO. Accurately configured and properly used server-side programming can help to achieve higher organic rankings.

Server-side programming can help to improve website security by maintaining secure access to confidential data, creating firewalls, and using authentication protocols and password protection.

Server-side programming can help ensure that customer data is kept private and secure. It can be used to manage cookie use, ensure data integrity, and create encryption protocols and secure data entry.

Server-side programming can be used to create rich and interactive web pages which allow users to quickly and easily find the information they need. It can also be used to create content management systems which can be updated easily and efficiently.

Server-side programming can be used to track user behavior and to optimize websites for better conversion rates. By analyzing user behavior, businesses can improve their campaigns and target specific user groups more effectively.