Role of anchor text in SEO

Role of anchor text in SEO


Anchor text is the visible, clickable text in a hyperlink. It provides users with an understanding of the destination of the link, and can influence how search engines rank websites in their search results.


Anchor text is important for Search Engine Optimization (SEO) as it helps search engines understand what the page being linked to is about. When a website uses well-chosen anchor text, it will be visible in the search engine results page (SERP). This can help draw more traffic to the website, and improve its ranking in the SEO results.


When using anchor text, users should be aware of phishing and other potential security risks. Links should only be clicked if they are from a trusted source, as malicious links may infect computers or steal information.


Anchor text is also used to collect user data, which may be used for marketing purposes. Privacy policies should be consulted before clicking any link to ensure that the data collected is not being used for activities that violate personal privacy.

User experience

When using anchor text, it is important to ensure that the links are contextual and relevant to the page content. The anchor text should also be easy to read, as this will help users quickly understand where the link leads.


Anchor text can also be used for marketing purposes, such as linking to websites which offer exclusive discounts or deals. Using anchor text to link to relevant pages can encourage more people to click the links and become customers.