Meta tags in website SEO
Marketing
Meta tags can be used to market a website or product by including keywords and descriptions that target desired customer audiences.
User experience
Meta tags can make websites more user-friendly; they can prevent the browser from scaling the page width and set a page’s viewport.
Privacy
Meta tags can contain information on how users’ personal data is handled, such as whether it is shared with third-parties.
Security
Meta tags can be used to reduce the risk of XSS attacks.
SEO
Search engine optimization can be improved by customizing the meta tags of a website; they help search engine spiders to rank and index the website.
Meaning
Meta tags are pieces of code found in the header of a website, which provide information such as the website’s title, description and keywords.