Meta tags in website SEO

Meta tags in website SEO

Marketing

Meta tags can be used to market a website or product by including keywords and descriptions that target desired customer audiences.

User experience

Meta tags can make websites more user-friendly; they can prevent the browser from scaling the page width and set a page’s viewport.

Privacy

Meta tags can contain information on how users’ personal data is handled, such as whether it is shared with third-parties.

Security

Meta tags can be used to reduce the risk of XSS attacks.

SEO

Search engine optimization can be improved by customizing the meta tags of a website; they help search engine spiders to rank and index the website.

Meaning

Meta tags are pieces of code found in the header of a website, which provide information such as the website’s title, description and keywords.