Keywords are words or phrases that are used to define the topics of a website, application or automation. They should accurately describe the content of the website, app or automation to help search engine crawlers index it.


Keywords should be included in webpages, app screen titles and metadata to maximize visibility and rankings in search engine result pages (SERPs). The goal of proper keyword usage is to make sure that a website, app or automation shows up in the most relevant searches.


Security is the state of being protected from threats such as illegal access or attack. When developing a website, app or automation, security measures should be taken to ensure that the content and data is safe. This can include encryption, firewalls and secure authentication.


The privacy of a website, app or automation is the ability to secure and control access to data. This includes preventing data from being shared with unauthorized people or service providers. Privacy policies and terms of service should be put in place that outline the data collected and how it will be used.

User experience

User experience (UX) design is the method of creating a website, app or automation with the goals of providing an enjoyable, useful and easy to use experience for the user. Keywords should be used to ensure that the content is useful and relevant to the user.


Marketing is the process of promoting a website, app or automation. This includes using keywords to target potential users. Marketing involves creating content that is relevant and useful to the audience, as well as engaging and optimizing for the desired outcome.