Internal linking
User experience
By providing internal links, users are able to navigate from one page to another with ease, without having to laboriously search for the information they desire. This promotes user satisfaction.
SEO
Internal links provide a way to transfer more authority to other pages within the website, and this can help to improve your website's overall SEO performance.
Meaning
Internal linking is the process of linking page elements to other pages within the same website. It serves to increase user experience, navigation and retain traffic to your website.