Images in SEO

Images in SEO


Images are one of the most important elements of an SEO-optimized website. They help visitors understand the content of a website and can help the search engines to determine the website's relevance to certain keywords.


Images can be used to match the content of a website to target keywords and help increase visibility and organic traffic. When selecting images, it is important to choose ones that are relevant to the topic and optimized for search engine indexing.


When using images on a website, it is important to consider potential security risks, such as malicious code, or malware in an image file. Strict security protocols should be followed and regular scans and security tests should be conducted.


When handling images, privileged information and personal data, it is essential to comply with data privacy laws. Therefore, when processing images, encryption and secure storage methods should be used to ensure sensitive data is kept private.

User experience

Images can be used to enhance the user experience of a website or application. By properly optimizing images for web usage (e.g. reducing file size, choosing appropriate file formats), it is possible to ensure a smooth user experience with fast loading speed.


Images are an important tool for marketing purposes. Not only can they be used to convey a message and strengthen brand recognition, but optimized images can be used to create backlinks, boosting the website's domain authority and improving search engine visibility.