Cross-browser compatibility
Meaning
Cross-browser compatibility ensures a website or app is viewable and functions properly on all devices or browsers.
SEO
A website or app which is cross-browser compatible is more likely to be recommended by search engines and therefore rank higher in search results.
Security
Regularly tested across all browsers will provide important security maintenance for the website or app, minimizing risk of security vulnerabilities.
Privacy
Cross-browser compatibility increases privacy protection as all devices and browsers will access the website or app with the same secure setup.
User experience
Cross-browser compatibility offers an improved user experience with consistent viewability and functions no matter what device or browser is used to access the website or app.
Marketing
A website or app which is cross-browser compatible increases target audience reach as customers across different devices or browsers can still easily access the website or app.