Breadcrumbs in navigation

Breadcrumbs in navigation

Meaning

Breadcrumbs are a navigation system used in webpages to inform the user of their current position within a website or application. They provide users with an easy way to retrace their steps back to a previous page or section. Breadcrumbs typically appear horizontally across the top of a webpage, but can also be placed vertically down the side or in the footer of a page.

SEO

Breadcrumbs are a great way to ensure that search engine robots are able to easily navigate your website and index its pages. This ensures that your website can be found in search engine results. Additionally, breadcrumbs make it easier for potential customers to navigate to the relevant page on your website, which can increase user engagement and reduce the number of people leaving your site without making a purchase.

Security

Breadcrumbs can be used to help protect sensitive information from being accessed by unauthorized users. By using a breadcrumb system, users can be quickly directed to pages on your website that require authentication, such as the login, registration or account pages. This helps prevent curious browsers from accessing parts of your website that they are not supposed to.

Privacy

Breadcrumbs can also be used to give users more control over their online privacy. If a user is browsing a website with breadcrumbs, they can quickly navigate back to the homepage if they don’t want to be tracked by the website. This can help to protect their identity and browsing habits from being monitored and used for targeted marketing.

User experience

In addition to helping with SEO and security, breadcrumbs can help improve the overall user experience on your website. They provide users with a quick and easy way to retrace their steps back to where they started, making it easier for them to navigate through your website. Additionally, breadcrumbs make finding specific pages within your website easier, as users can quickly identify which page they need to click on to get to the content they require.

Marketing

Breadcrumbs can also be used as a marketing tool, as they can help provide customers with a better understanding of their progress within a website or application. This can encourage customers to explore the website and discover new products or services that they may not have found otherwise. Additionally, breadcrumbs can be used to showcase a visually appealing hierarchy of your website and help reinforce your brand identity.