Is Page Rank Still Relevant?

Now many years back, Page Rank was the holy grail of SEO. It was Google's way of determining a website's importance based on the number of other sites linking to it - what we today know as "backlinks". Simple, right? But is it still the end-all metric it once was?

Times have changed. Google has moved far beyond Page Rank to more complex algorithms that consider hundreds of factors. Now, it's not just about who links to you, but the quality of content, user experience, mobile optimization, and so much more.

Actually, backlinks today are not about amounts, but about quality and reputation of the site and mainly, Page Rank based on backlinks is now only one out of hundreds of "signals" (factors) Google, Bing and other search engines use to determine search results position.

Technically, it matters, but its influence has waned. You should not care about backlinks more than any other SEO part. It won't help a bit if other factors of a website are falling behind. Yet, they might move your site a bit if all other SEO aspects of a website are close to perfect.

We at LINK-V understand that Page Rank is just a small part of the bigger picture. When we talk SEO strategies, we focus on a well-rounded approach that considers various metrics, not just a number Google hardly talks about anymore.

Here's a nugget: Page Rank was never the end-all-be-all, even when it was at its peak. The general public and even some marketers misunderstood it to be a direct measure of a site's quality or authority. That was never its purpose.

Instead of chasing a high Page Rank, aim for a well-optimized site. Focus on things like user experience, page load speed, and high-quality content. These are the pillars of modern SEO that actually yield results.

The world of SEO is constantly evolving. It's not just about algorithms but about meeting user expectations and needs. That's why a balanced, multi-faceted approach works best.